200,000 views × 0.5×
100,000effective viewsRaw reach is not the same as real campaign value.
Effective View Score gives creators and companies one transparent way to recognise the effort, intent, and conversion value behind different content formats.
Effective Views = Real Views × Video Type Multiplier
100,000 views × 1.0×
100,000effective views50,000 views × 2.0×
100,000effective viewsFOR CREATORS
Better work gets recognised.
Educational and high-intent content can create more value than a low-context viral mention. The multiplier makes that difference visible before you publish.
FOR COMPANIES
Budget follows quality.
Blend attributed revenue with weighted video value, conversion quality, and retention for a more balanced estimated payout.
How it fits into payout review
Attributed subscription revenue50%
Effective View Score25%
Conversion quality15%
Retention10%
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